A Gentle Introduction to Statistics

Presented by: Tony Sham

Course Objectives
The course is designed to bring about an understanding of statistics and its uses and interpretations.
It is an introduction for people who have never studied statistics or as a refresher course for those who feel the need to brush up.
This course will enable people who are required to make business based decisions to have a better understanding of the techniques used to interpret data.

Topics to be covered:
In line with its title, all topics covered will not only enable you to better understand research data and its interpretations, but will be done gently.

Topics include:
Basic Principles of Statistics
Measurement scales used
Uses and Abuses
Sampling methods
Measures of association e.g. chi-square, t-test, ANOVA
Multivariate Analysis e.g. regression, cluster, factor & correspondence analysis

Who Should Attend:
Anyone who wants to extract meaningful information from their data resources.
Analysts
Researchers
Marketing Management
Financial Management
Human Resources Management